A Beer with Italian Style - Peroni Italy
Is that a new store opening on Bloor St.?
No, it is an innovative approach to marketing Peroni "Italian Style in a Beer".
Located on the "Fashion Mile", lined next to Gucci, Hermes and other leading fashion and design labels, Emporio Peroni will open its windows to the public on October 10th ...note the red rope in front of the doors, no one will be permitted inside. On display, you will see just one bottle of Peroni on a pedestal, and subtly placed behind is a classic retro style refrigerator.
Launching with a boutique shop window, assuming the title of Exclusive beer sponsor of L'Oreal Fashion Week, and wrapping it all up in a strategic media campaign planned and executed by PHD Canada, Peroni launches with grandeur and elegance.
PHD Canada was tasked to bring Emporio Peroni to life in Toronto, "We are delighted to be part of the creation and imagination of this innovative launch campaign," states Vanessa Porter, Account Manager at PHD. "Emporio Peroni has been executed all over the world, and we had the opportunity to pioneer it for Toronto." Titan Worldwide handled the execution of the storefront.
Similar executions were revealed in London, Sydney, San Francisco...
The balance of the media campaign will roll out shortly consisting of handpicked TSAs and Night Projection executions appearing in targeted areas within Toronto and Vancouver.